How to use technology to grow your business this year

With the excitement of the holiday wearing off, this is a good time to take a look at your business and how you can make it better in 2018. Have you been thinking about improving your business by bringing in some innovation?

Embracing technology (if you haven’t yet) is a very good way to start. Even for those who aren’t confident using tech, it’s relatively simple to do. Here’s how:

Embrace social media

Still don’t have a business account on Instagram? You’re missing out on a lot of opportunity and so this is a way of using technology to grow another area of your business in 2018. People want to buy from a company that feels human and relatable when it comes to popularity online. They actively engage and seek out conversation with those buying from them and use feedback on social media to shape their business. And of cause, boast about happy customer feedbacks.

Facebook Live is another important tool to consider incorporating into your business’s marketing plan, to improve future growth. Customers want to see what goes on behind the scenes or what you are getting up to when it comes to seasonal events. Show them how something is made in-house (such as confectioneries or dresses).

Cloud based hosting

Having a website is integral to any business, it means customers can find all the information they need about what you offer and where to contact you all in one place. Many businesses host their website on a shared server. However, these can have limitations. Not only are they bad for the environment, the servers themselves are massive machines that are held in data centres around the world.

Cloud based hosting means your website is hosted online – imagine it like Google Drive or Office365 – which allows for more storage space, with sometimes unlimited options depending on who you opt to work with. It’s the future of website building, as it protects the environment and breaks down restrictions.

Consider these simple innovative technological developments and how they can grow your business in 2018, then look into incorporating them into your plan for the year. Now, get busy. 🙂

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