Women at the workplace are expected to fit into the role well played out by their male counterparts. They are expected to behave one way and any other way attracts negative vibes. Career women should be allowed to be who they are and not boxed into an endless maze as there is an unbalanced focus on the superficial instead of issues of substance.
|Women are expected to look beautiful, but not superficial; be smart, but not smarter than anyone else; look sexy, but not draw attention; be gentle, but not aggressive; be assertive, but not be a jerk.|
Articles about women should focus less on what to wear and how to wear your makeup as to draw enough, but not “too much” attention. There should be more conversation around new business venture, research and new projects, innovation for career mums, what interesting results achieved, and so much more.
There needs to be a place where women can find self-assurance and self-acceptance. If women accept that personal branding is about so much more than the way you look, it’s about the way you make others feel. It is about who you are and how you resonate with yourself. When we look at strong corporate branding, it is all about signage, colours, website, print materials and tone of voice. It even echoes through sales processes and procedures. Strong brands have a strong identity and know their customer well.
Once you know your true desires, your personal brand will develop into something a lot stronger.
What do you want out of life? Who do you aspire to be? Have you taken the time to search out your own longings? Families, office mates and clients aside, who are you, and do you accept that woman? When it comes to your personal brand, give yourself the support you need to stand behind your experience and present yourself the way you want to be seen.
It’s not about acting like a man. It’s not just about acting like a woman. It is about acting like yourself and knowing your audience. When you know and accept yourself, your brand messaging will become more clear.
Be your own self-affirmer, your own hero.
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